Animazement contacted me almost immediately after I posted on my webcomics that I was doing freelance design. They wanted artwork for their program and marketing material, and I was happy to oblige.
The first round of images I gave them were humans cosplaying and the usual stuff. One of those images, though, was a cat holding a sign. That cat sparked an idea amongst the Animazement staff, and from the following year on, they’ve asked for cats and foxes enacting various themes. The cat and the fox have essentially become their mascots, and that makes me proud.